Luis Guzmán
Founder · Eurema
Luis Guzmán is the founder of Eurema, an AI agency for B2B companies in Latin America. His work centers on a simple idea: every investment in AI has to produce clear, measurable ROI — no hype. Based in Monterrey, Mexico.
What I do
I build AI teams with pieces that fit together: websites with AI SEO, custom agents, AI-core software, live data, and team training. Each piece with defined ROI.
How I work
No hype, no promises of "magical AI". First we understand the ROI, then we build. What we deliver gets measured, iterated and improved. AI is used where it moves the needle, not where it looks pretty.
Where I am
Monterrey, Nuevo León. We work remotely with B2B companies in Latin America — and, when it makes sense, we visit your office for training.
1 human + 5 AI agents, operating as one team.
Eurema is me (Luis) operating with a team of AI agents I built. The same ones we build for our clients — this page is living proof the model works.
- FOUNDER Luis GuzmánFounder · Human
Operator. Sets strategy, sells, runs client relationships and builds the rest of the team.
- AI AGENT JoeMarketing
Writes the blog, schedules social, replies to DMs and brings leads every week.
- AI AGENT IrisPeople Ops
Runs team ops: clients, tasks, follow-ups and onboarding of new agents.
- AI AGENT ForgeAI Engineer
Codes, integrates APIs and builds the rest of the agents. The forge of the workshop.
- AI AGENT LumenDesign + Brand
Generates mockups, pixel-art illustrations, decks and keeps the brand consistent.
- AI AGENT SageCustomer Success
Handles support, watches ROI per client and fires alerts when something needs attention.
